Bollywood News

Abhishek Bachchan endorses Flying Machine
[Mon Sep 24, 2007]

Arvind Brands, a division of Arvind Mills Ltd. has signed Bollywood star Abhishek Bachchan as their brand ambassador for denim brand Flying Machine jeans. A young Italian designer Chicco has designed the products of 'Flying Machine'. Chicco has also designed many international denim brands previously like Replay and Evisu.

Abhishek recently unveiled its autumn-winter collection AW07 in Mumbai on 19th Sep 2007. On the occasion Abhishek said, "Flying Machine reflects the pride of India and is a phenomenal example of India's potential at present day. Their designs, quality and value are top notch and that this is done by an Indian Brand is remarkable. I am glad to be associated with Flying Machine as its Brand Ambassador."

CEO of Arvind Brands, J Suresh, said, "The new Flying Machine is all about style and performance and at the same time remaining rooted in cultural sensibilities. Abhishek Bachchan brings on board a terrific persona, a fresh and an impeccable style, youthfulness and an incredible ability to marry class with mass."

While the designer, Chicco said, "Over 300 new options will be launched this season. The Denims are dark and distinctive with clean washes and new fits and coordinated with a large collection of shirts, knits, jackets, winter wear and cool accessories to give a thematic global look."

Arvind Brands, a division of Arvind Mills, is based in Bangalore and it manages a portfolio of brands such as Ruf n Tuf, Newport, Arrow, Mega Mart, Flying Machine, and Excalibur. Arvind Mills, a part of the Lalbhai Group, is the largest integrated Denim Manufacturer in India.